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About Us

About Us: Rancher Owned—Lifestyle Driven!

Stand Up Ranchers is a small business story, rich with adventure, commitment, and a lot of hard work!  Heather Warr, founder, is a rancher’s wife who started with a big dream, a lot of western fashion sense, plenty of perspective on living a long distance from the city, and a whole lot of grit! She wanted to create employment opportunities for those in rural towns and on dirt roads.

Heather said, “I did not build this company. Every person working for StandUpRanchers is pulling together and building something great” from a railroad car parked at their ranch to today, ten years later, a thriving Western Tack, Apparel & Footwear online store focused on high quality brands and products. Stand Up Ranchers suits the lifestyle of:

•    Ranchers
•    Rodeo life
•    Working men & women
•    Hunters
•    Equestrians
•    Outdoor Enthusiasts

Bringing quality products at reasonable prices to make it just a bit easier for our hard working friends and neighbors is our mission. From our beautiful retail store <120 on MAIN> in Oakley, Idaho, to our scattered warehouses across the country, we are growing to meet the needs of our amazing customers. We thank you for being a part of our family!

The Stand Up Ranchers team now consists of 45 rancher’s wives, veterans, rural residents and others working from home.  Meet our team who makes it all happen:


Cowboy's Wife, Mother of his Cowboy and Cowgirl, Professional Rodeo Mom, Honorable and Un-Paid Maid, Groomer, Cook and go to Person for everything under the sun! Our days are Crazy and Catawampus


Super Shipper - Freedom Defender - Animal Lover - Humorous


Colorado Bred, Outdoor Exploring, Bronco Loving, Boy Mom


Proud Poppa, Batman Enthusiast, Avid Collector


Stay at home mom, Ranchers daughter, beet truck driver, laundry queen, and lover of all sweets!


Ranchers wife, Mother, Business Owner, Basketball Coach, Mexican Food Lover


I like to restore & drive old cars.


Procedures Queen! Financial Wizard. Scrapbook-a-holic! Firefighter's Wife! Board Game Tyrant! And Army & Navy Mom--raised two heroes!


Grandma's Uber service, Handy-mam, pooch lover.


Adventure planner, Ravenous Reader, Imagination Specialist, and Music Enthusiast


Mother of 3, runner, ranch girl at heart, mediocre skier!


Farm raised, country loving, Tree burning, Energetic, Fun loving, Hard working mom.

Jess Lee

Momma, Reiner, Horse Lover, and Cook - Betty Crocker has nothing on me!


Director of crazy Ideas that just might work, Coalminers daughter/ Rancher's Wife & Mom of 4.


Equestrian, Homemaker, Horse Enthusiast, National Pygmy Goat Association member. A city girl with a country heart!


I enjoy family trips to Moab, Utah with our Jeep, boating, graphic design, and taking pictures of my kiddos. Married to a hunting addict and we love to enjoy the great outdoors!


CitySusy- stalked a farmboy, told him he was going to love me and like it! Now I am a Rancher's Wife with 3 kids who are the 6th generation to grow up on the family ranch.


Mother, Nana, Shipper, Organizer, V.P., Fundraiser, Gardner, Usher, Deaconess, Believer, & Praiser.


The Gypsy Style flower Child,  Artist, and creator of my own madness.


Commander american Post 649 Castro Valley, District 10 Honor Guard, Grumpy


Marine Wife, "Just an Idaho girl living in a California World," Camping Enthusiast, Pinterestaholic


Wifey, Mama, Farmer's Daughter, Idaho Native, Pug Lover, Enjoys the outdoors, and spending time with family!


Wife of a hunting addict. Mommy to a soccer star and a princess. Chocoholic. Girly girl turned somewhat country girl.


Wife of a hoof trimmer, Mom of five, Business Communications Scholar, Technology Nerd.


I am a blessed mother of 3 amazing boys & a wife to a wonderful man who's my best friend!! I have 4 beautiful granddaughters that call me "Nana"! ❤️ I love the Lord, I love my family, I love my friends & I love my Cat & I love helping others.