About Us

About Us: Rancher Owned—Lifestyle Driven!

Stand Up Ranchers is a small business story, rich with adventure, commitment, and a lot of hard work!  Heather Warr, founder, is a rancher’s wife who started with a big dream, a lot of western fashion sense, plenty of perspective on living a long distance from the city, and a whole lot of grit! She wanted to create employment opportunities for those in rural towns and on dirt roads.

Heather said, “I did not build this company. Every person working for StandUpRanchers is pulling together and building something great” from a railroad car parked at their ranch to today, ten years later, a thriving Western Tack, Apparel & Footwear online store focused on high quality brands and products. Stand Up Ranchers suits the lifestyle of:

•    Ranchers
•    Rodeo life
•    Working men & women
•    Hunters
•    Equestrians
•    Outdoor Enthusiasts

Bringing quality products at reasonable prices to make it just a bit easier for our hard working friends and neighbors is our mission. From our beautiful retail store <120 on MAIN> in Oakley, Idaho, to our scattered warehouses across the country, we are growing to meet the needs of our amazing customers. We thank you for being a part of our family!

The Stand Up Ranchers team now consists of 45 rancher’s wives, veterans, rural residents and others working from home.  Meet our team who makes it all happen:

Maliesa

Cowboy's Wife, Mother of his Cowboy and Cowgirl, Professional Rodeo Mom, Honorable and Un-Paid Maid, Groomer, Cook and go to Person for everything under the sun! Our days are Crazy and Catawampus

Tim

Super Shipper - Freedom Defender - Animal Lover - Humorous

Anne

Colorado Bred, Outdoor Exploring, Bronco Loving, Boy Mom

Jon

Proud Poppa, Batman Enthusiast, Avid Collector

Sheena

Stay at home mom, Ranchers daughter, beet truck driver, laundry queen, and lover of all sweets!

Holli

Ranchers wife, Mother, Business Owner, Basketball Coach, Mexican Food Lover

Gene

I like to restore & drive old cars.

Holly

Procedures Queen! Scrapbook-a-holic! Firefighter's Wife! Board Game Tyrant! And Army & Navy Mom--raised two heroes!

Mike

Music Lover, Off-Road Unicyclist, Economics & History Nerd.

Cherie

Grandma's Uber service, Handy-mam, pooch lover.

Kristen

Adventure planner, Ravenous Reader, Imagination Specialist, and Music Enthusiast

Julie

Mother of 3, runner, ranch girl at heart, mediocre skier!

Jacque

Farm raised, country loving, Tree burning, Energetic, Fun loving, Hard working mom.

Jess Lee

Momma, Reiner, Horse Lover, and Cook - Betty Crocker has nothing on me!

Fallon

Reknowned buffalo and turtle wrangler, aunt to 23 nieces and nephews, loves to garden, crafty and creative, married to a cattle baron.

Heather

Director of crazy Ideas that just might work, Coalminers daughter/ Rancher's Wife & Mom of 4,

Lance

Lord of the Finances, Father of 4

Whitney

Chore girl, mom to 14 dogs, loves to bake and read, new found love for quilting, aunt to the cutest niece.

Cindy

Mom. Grandma. Married to the hottest Handyman on Earth. Likes hot baths, saunas and books with a glass of wine. Loves her French Bulldog and Boston Terrier.

Shannon

Equestrian, Homemaker, Horse Enthusiast, National Pygmy Goat Association member. A city girl with a country heart!

Sheri

CitySusy- stalked a farmboy, told him he was going to love me and like it! Now I am a Rancher's Wife with 3 kids who are the 6th generation to grow up on the family ranch.

Patricia

Mother, Nana, Shipper, Organizer, V.P., Fundraiser, Gardner, Usher, Deaconess, Believer, & Praiser.

Victoria

The Gypsy Style flower Child,  Artist, and creator of my own madness.

Larry

Commander american Post 649 Castro Valley, District 10 Honor Guard, Grumpy, Ariat Guru

Yulanda

Spunky Mama of two Crazy Huskies

Stephanie

Marine Wife, "Just an Idaho girl living in a California World," Camping Enthusiast, Pinterestaholic

Kathy

Crazy Mexican that can really Cook and can Zumba her Way to your Heart.. Or just Mamma BEAR TO SOME

Stanley

Retired Software integrator, Handyman, Mad/crazy Truck Driver, Full time Dreamer.

Jessi

Wife of a hunting addict. Mommy to a soccer star and a princess. Chocoholic. Girly girl turned somewhat country girl.

Jared

He's a city boy all about that marketing!

Kylee

Wifey, Mama, Farmer's Daughter, Idaho Native, Pug Lover, Enjoys the outdoors, and spending time with family!

Shara

Love traveling, photography, yummy food, cute clothes and most of all my adorable kiddos.

Shari

I enjoy family trips to Moab, Utah with our Jeep, boating, graphic design, and taking pictures of my kiddos. Married to a hunting addict and we love to enjoy the great outdoors!